General Groups and Individuals

Question: I can’t find an agency local to me, what are my options?
There are over 70 agencies taking part in Unlocked across the UK. You can search the map advertisingunlocked.co.uk/map-of-agencies/ to see which agency is closest to your location. You may have to go a little further afield to find an agency to visit. If there is no-one in visiting distance contact advertisingunlocked@ipa.co.uk and we will see if there is an agency near you who are not yet taking part but who may want to.

Question: How long will the sessions be at the open day?
This will vary depending on the agency you are visiting anywhere from 2-4 hours most likely.

Question: What will the sessions involve?
Each agency session is structured differently but on the whole you’ll be given information about the agency and their work, a detailed look into how an advertising campaign is made, how they choose where to advertise and how they measure success. You will be given a tour of the agency and you’ll be able to ask questions of several staff members you meet on the day. We hope the day will help you understand what kinds of jobs the industry offers and where you and your skills sets fit in.

Question: How many agencies can I book into on the day?
You could book two, but check the times of the sessions at your chosen agencies as each agency is running their days slightly differently. Your timings will have to be very precise to get from one to the other accounting for lunch and travel and start times.

Question: Do I need to do any preparation for the open day?
No, apart from planning your journey of how to get there. It may be helpful for you to look up the agency you are visiting and check out the work they are producing.

Question: Does it cost anything to attend an open day?
No. The advertising industry are opening their doors to you for free to give you an idea of the industry and inspire you to join them. You will however need to cover the cost of your travel to and from the agency.

Question: After the open day, how do I find out possible career opportunities or job openings in the advertising industry?
Whilst you’re visiting the agency, if you like them, ask about openings they have for work experience, internships, apprenticeships or entry level roles or ask for the relevant email address for you to keep in touch. After the day, visit advertisingunlocked.co.uk/applying/.


Question: How do I book a school/college/university group into an agency open day?

There are 3 options:
1. Search for an agency close to your school/college/uni and email the main contact to see if they have capacity for your group.
2. Email one of the partners listed – advertisingunlocked.co.uk/partners/
3. Email advertisingunlocked@ipa.co.uk stating the agency you would like to visit and your party size

Question: Will my group be partnered up with other groups?
It is possible, depending on size and number of bookings the agency has

Question: I’m a teacher. Do I have to accompany the group on their visit?
All college and uni groups with students under 18 years old must be accompanied by the appropriate ratio of adults to students.

Question: Is there somewhere for students to have their packed lunch?
Each agency has been asked to provide a space for lunch if your visit coincides with your timed lunch break


Question: How do I book myself onto an agency open day?
Visit advertisingunlocked.co.uk/visit-an-agency/, choose the agency you wish to visit and click on the booking link for that agency. You will be taken to a separate page to fill in your details.

Question: Will I be within a group or on my own?
Answer: Within a group of approx. 20 made up of other individual visitors and/or a college/uni group.

Question: I am under 18, do I need to be accompanied by an adult
If you are visiting as an individual and not with a school and you’re under 18 you must be accompanied by an adult. An accompanying adult counts as an additional booking and proof of ID will be asked for.

Question: What is the twitter hashtag?

Download Advertising Unlocked 2017 FAQs