For agencies

Question: Do we need to be CRB checked to host open days of sixth form students?
No, as any student under 18 will be accompanied by a teacher

Question: Should we provide refreshments/lunch?
It’s not necessary but please be explicit with your group as to whether you will be providing lunch or not if your session runs over lunchtime. If you are not, please make it clear whether it is OK for them to bring lunch with them or whether there will be sufficient time to go and get lunch nearby. It would be good to offer tea/coffee/soft drinks and snacks when they are being presented to or at mid-morning and afternoon breaks if your session is lasting all day.

Question: How long should our sessions last?
Anywhere between 2 and 5 hours is advisable.

Question: What sort of activities should we lay on for the school students?
Please see our top tips for a great open day advertisingunlocked.co.uk/top-tips/

Question: Is there any follow up after the day?
We will be contacting you following the event to get your feedback on what went well and what could be improved.
We’re happy for you to gather contact details for your attendees but please make sure they are happy to be contacted after the day.
Please share a main contact for your attendees to get in touch with you afterwards also, so all enquiries are fielded through that person rather than calls to your reception.
The attendees can find out about wider vacancies in the industry after the day using our applying page on our website advertisingunlocked.co.uk/applying/

Question: How do I capture feedback during and after the day?
There will be a polling app that we would like you to ask all of your attendees to download and use at the end of your session. This will be for two questions only – ‘what did you most enjoy about the day’ and ‘would you consider pursuing a career in advertising’.

You may capture feedback throughout the day using Twitter with the hashtag #adunlocked, data capture forms or any other means you choose.
If you wish to contact your attendees afterwards to gather feedback about your specific session, please either ask them for their contact details, get them from your partner or the booking list on Hiive and make sure they have all given their permission for you to get in touch.

Question: I have plenty of capacity for more individuals to join my groups. What should I do?
Please contact one of our partners listed here advertisingunlocked.co.uk/partners/ who all have access to the perfect audience for your day.
You can also email advertisingunlocked@ipa.co.uk and we will work with you to find more attendees.

Question: Is Advertising Unlocked going to become a regular event?
Yes, we plan to run this event every year at around the same time. Which is why it is important to get feedback from both yourselves and your attendees after this year’s event so we can make next year’s even better.

Question: If I wanted to team up with another agency locally, can the IPA help?
Yes, you can find your closest participating agency by using the map on our website advertisingunlocked.co.uk/map-of-agencies/ and click through to the booking link to find the email address for the co-ordinator of that agency. We are happy for you to make direct contact or you can email advertisingunlocked@ipa.co.uk and we can make the introduction.

Question: Is there social media support / what comms are the IPA doing to help promote the event?
The IPA has a social media strategy to support the event – contact Rachael@ipa.co.uk to find out more. We are also have media partners in Facebook and Instagram who are targeting potential attendees and encouraging them to sign up via the website. We have created a promo video, which it would be great for you to share. This can be found in the Agency Toolkit on the website advertisingunlocked.co.uk/collateral/.

Question: What is the twitter hashtag?